Boris Provost is appointed Director of EquipHotel,
the international event for hotel and catering professionals
organised by Reed Expositions France.
When he takes up his role in late September 2016, Boris Provost’s two key remits will be to develop EH Business Club, the new meetings event launching in Cannes in October 2017, and to expand the EH360 digital networking platform. He will then continue to develop EquipHotel, in France and internationally, directly overseeing the organisation of the show’s next session in November 2018.
This appointment is part of the show’s ambitious growth strategy, as implemented over the past 4 sessions by Corinne Menegaux, Director of the Food Services & Hospitality, Retail, Healthcare, Communication & Culture Division at Reed Expositions France.
“The tourism and hospitality sector is currently undergoing radical transformation. EquipHotel’s mission – as it has always been over the years – is to support industry professionals as they face these new challenges, by continuously delivering new ideas and new content.” says Corinne Menegaux, who will remain highly involved in the event’s strategy and future developments.
As new ways of consuming various tourism products evolve ever more rapidly, with new players and new digital solutions constantly appearing on the scene, Boris Provost will need to anticipate major changes in the sector in order to communicate these effectively at the show.
“It’s a challenge I’m thrilled to be taking on! EquipHotel is part of an industry that’s constantly changing and I’m keen to contribute to these developments through my initiatives for the show. The pleasure of doing this will be all the greater for working with Corinne Menegaux and the existing exhibition team. In this context, the priority is to leverage all possible resources simultaneously, in France and internationally, in order to engage the entire hospitality sector around the EquipHotel brand – at the show in Paris, at the EH Business Club in Cannes and via our new EH360 digital platform!” says Boris Provost.
In his previous role at WSN Développement, organiser of the fashion exhibitions Who’s Next and Première Classe, Boris Provost was successively responsible for marketing, communications, international development and the creation of exhibitions and other events in international markets. Now he’s set to bring these 15 years of experience with him to serve EquipHotel and its ambitions for the future.